Ipad Mini Target Market Essay Example for Free

Ipad Mini Target Market Essay Mini Target Market Apple’s target markets are middle to upper class consumers who have shown an interest in computers and have disposable income which makes them willing to pay more for an Apple product. These consumers enjoy using the latest technological advances through the use of their computers and other related devices. These consumers also enjoy downloading music and playing video games. These consumers also use Apple computers while working, such as professionals in the field of fine arts. This includes students and business people from 18 to 35 years old who are creative, fast-paced work environment. Market Demographics Apple profiles its customers for its geographic, demographic, psychographic, and behavior. Geographic Apple serves its main markets in countries that include the United States of America, Europe, and Japan. The company’s headquarters is located in Cupertino, California and it also has various offices and partners across the globe: Belgium, Australia, Denmark, Korea, India, France, Germany, Japan, China, Philippine, Taiwan, Singapore, Ireland, Italy, Sweden, Norway, Canada, and South Africa. These countries account for thousands of people who need Apples electronics and accessory products. Demographic Middle to High Income Male and Female 18-35 year old Technologically Savvy Students and Business People * Typically from California since the highest sales are in the U. S. iPhone/iPad facts 50% of users are under the age of 30 15% of users are students Apple stores are actively used by Macintosh users Email is the most commonly used features of the iPhone 0% of users browse the internet Compared to previous Smart-Phones, users’ engagement is 60% more Psychographic Staying on track with emails and news is important Entertaining is very important This person is creative, artistic, a nerd, a geek, wealthy, savvy, and professional They read the following magazines and newspapers.

Infant Mortality Within the United States Essay -- Babies Birth Pregna

Infant Mortality Within the United States Herein I briefly overview the Infant Mortality Rate (IMR) within the United States. Initially, I discuss specific causes of infant death and then, contributing factors which put babies at risk. Next, the distribution of various IMR is surveyed on a state to state basis. States possessing the ten highest infant mortality rates are discussed, including possible reasons for higher IMR. In addition, those states with the ten lowest IMR are mentioned. In conclusion, I consider preventative measures for minimizing the number of babies that die each year. Return to Table of Contents Introduction Every eight seconds a baby is born in the United Sates (U.S.), and within one hour four babies die (1). The infant mortality rate (IMR) measures the rate at which babies die before their first birthday and is calculated per 1,000 live births. According to government figures 7.2 babies out of every 1,000 born in 1996 died (2, p 6). Although this figure declines steadily each year and is 406% lower than the 1950 figure (3) the United States IMR is still higher than twenty four other nations (1). More importantly, the IMR for black U.S. citizens is over twice the rate of white citizens (6.3 and 14.6 respectively) (4, p 9). The National Commission to Prevent Infant Mortality even calls some regions "disaster areas" (5, p 18). What are the leading causes of infant death, and what areas within the United States are most affected? What preventative measures can ensure a child its first birthday? These questions are addressed herein. In addition, certain National Standards f or Geography are met. Return to Table of Contents Applicable National Standards In 199... ... Rawlings, James S.; Rawlings, Virginia B.; Read, John A. "Prevalence of Low Birthweight and Preterm Delivery in Relation to the Interval between Pregnancies among White and Black Women." The New England Journal of Medicine, Vol 332, No 2, 1995, p 69-75. Scott, J. "Black Infant Death Rate 2 Â ½ Times That of Whites." Los Angeles Times, 1991 Nov 15, 110 (347), A35. Steinbrook, R. "Black Infant Deaths Tied to Birthweight." Los Angeles Times, 111 (184), 4 Jun 1992, A26. "Ten Leading Causes of Infant Mortality," Infant Health Statistics. 1997. http://www.mofimes.org/stats/ten.htm (11 April 1998). Ventura, Stephanie J.; Kimberley D. Peters; Joyce A. Martin; Jeffrey D. Maurer. Monthly Vital Statistics Report, Vol.46, No. 1 Supplement 2, 11 Sept. 1997, p 6. http://www.cdc.gov/nchswww/products/pubs/pubd/mvsr/supp/46-45/46-45.htm (11 April 1998).

Managing Finances for a Better Future Essay

In American society, we are encouraged to save money for a better future. However, in my life I have encountered problems with managing my personal finances. In the past, I spent my money irresponsibly. Despite making a decent salary, it was a challenge trying to maintain my financial responsibilities and not something I was very concerned about. I felt as though I was living paycheck to paycheck, when the reality was I simply did a poor job of managing my funds. Now that I have grown up and have a son, my expenses have increased tremendously. Although he is my biggest joy, having to take care of him has worsened my inability to manage and save money properly. When I should be saving money for his college education, instead I spent $500 on toys for Christmas. Therefore, learning how to effectively manage my finances is vitally important in order to secure a healthy and rewarding future for myself and my son. Information to Resolve My Daily Problem As I consider how to resolve my constant problem of saving money, I have identified these information sources as possible resources: 1.  I would use my 401(k) investment catalog to discover more information about how to invest money into different stocks and bonds. 2. I would contact Diana Marrero-Pinto, Director of Housing at the Lorain County Community Action Agency, Inc. to register for the Budgeting Bootcamp seminar. 3. I would search the Internet for reliable resources on how to save money in a bad economy. I would look for such resources in the following manner. I would contact my 401(k) representative to schedule a meeting to discuss my account and possible investments. I would contact Diana Marrero-Pinto to discuss the Budgeting Bootcamp seminar and other training opportunities. I would visit the University of Phoenix Library for articles and book excerpts on budgeting and saving money. Process for Evaluating My Resources In order to evaluate the information that I would gather to resolve my problem, I would consider the source of that information. If I am interviewing professionals, I would ensure that they have a background in finance or experience working with people on how to manage their personal finances. If I am looking at Internet resources, I would be cautious nreliable websites that contain non-factual information. I believe, the Wall Street Journal website has reliable information since it is a nationally renowned newspaper in the United States. Another really reliable resource would be the University of Phoenix Library, because college officials ensure the information is reliable for students. The articles and books available on the University of Phoenix Library allow thousands of students to feel confident about the reliability and accuracy of the resources retrieved from the website. Ways to Use This Information to Resolve the Problem The process of problem-solving includes the ability to utilize self-knowledge to figure out solutions to a problem (Carter, Bishop, & Kravits, 2007). I believe there are four stages in problem-solving: analyzing, synthesizing, applying, and evaluating. First, analyze the problem or issue by identifying the possible causes for why the problem occurred. Next, synthesize all the data that explains the problem and brainstorm possible solutions. According to Carter, Bishop, and Kravits (2007), â€Å"When you are brainstorming ideas, don’t get hooked on finding the one right answer. Questions may have many â€Å"’right answers’- or many answers that have degrees for usefulness† (para. 52). From these possible solutions create a plan of action, outlining important goals with timeframes for completion. Once the goals and timeframes are established, I will begin to apply the goals set forth in order to solve my problem. Later, I will evaluate the process it took to solve my problem, and decide if the process was dependable. This will help me to make better decisions in the future.

Conversion Factor Definition and Examples

A conversion factor is the number or formula you need to convert a measurement in one set of units to the same measurement in another set of units. The number is usually given as a numerical ratio or fraction that can be used as a multiplication factor. For example, say you have a length that is measured in feet and you wish to report on it in meters. If you know that there are 3.048 feet in a meter, then you can use that as a conversion factor to determine what the same distance is in meters.   One foot is 12 inches long, and the conversion factor of 1 foot to inches is 12. In yards, 1 foot is equal to 1/3 yard (conversion factor of 1 foot to yards is 1/3) so forth. The same length is 0.3048 meters, and it is also 30.48 centimeters. To convert 10 feet to inches, multiply 10 times 12 (the conversion factor) 120 inchesTo convert 10 feet to yards, multiply 10 x 1/3 3.3333 yards (or 3 1/3 yards)To convert 10 feet to meters, multiply 10 x .3048 3.048 metersTo convert 10 feet to centimeters, multiply 10 x 30.48 304.8 centimeters Examples of Conversion Factors There many different types of measurements that sometimes require conversions: length (linear), area (two dimensional) and volume (three dimensional) are the most common, but you can also use conversion factors to convert mass, speed, density, and force. Conversion factors are used for conversions within the imperial system (feet, pounds, gallons), within the International System of Units (SI, and the modern form of the metric system: meters, kilograms, liters) or across the two.   Remember, the two values must represent the same quantity as each other. For example, its possible to convert between two units of mass (e.g., grams to pounds), but you generally cant convert between units of mass and volume (e.g., grams to gallons). Examples of conversion factors include: 1 gallon 3.78541 liters (volume)1 pound 16 ounces (mass)  1 kilogram 1,000 grams (mass)  1 pound 453.592 grams (mass)1 minute 60000 milliseconds (time)  1 square mile 2.58999 square kilometers (area)   Using a Conversion Factor For example, to change a time measurement from hours to days, use a conversion factor of 1 day 24 hours. time in days time in hours x (1 day/24 hours) The (1 day/24 hours) is the conversion factor. Note that following the equal sign, the units for hours cancel out, leaving only the unit for days.